Privacy policy online shop

We are pleased that you are visiting our website and thank you for your interest. In the following we will inform you about the handling of your personal data when using our website. Personal data are all data with which you can be personally identified.

In principle, you can use our website without providing any personal data. If a data subject wishes to use our company’s services via our website, it may be necessary to process personal data. If the processing of personal data is necessary and there is no legal basis for such processing, we always obtain the consent of the person concerned.

The processing of personal data (e.g. name, address, email address or telephone number of a data subject) is always carried out in accordance with the General Data Protection Regulation (GDPR) and in accordance with the country-specific data protection regulations that apply to us.

With the following data protection declaration we would like to inform the public about the type, scope and purpose of the personal data we collect, use and process. This data protection declaration also informs data subjects about their rights.

As the controller, we have implemented numerous technical and organisational measures to ensure the most complete protection possible for personal data processed via our website. However, data transmissions over the Internet can generally contain security gaps. 100% protection cannot therefore be guaranteed. Therefore , every person concerned can of course send us personal data alternatively, e.g. by telephone.

Definitions

This data protection declaration is based on the definitions used by the European legislator for directives and regulations when the GDPR was adopted (Article 4 GDPR). This data protection declaration should be both easy to read and easy to understand for everyone. To ensure this, we would first like to explain the terminology used. The following definitions are used in this data protection declaration:

• “ Personal data ” means all information that relates to an identified or identifiable natural person (hereinafter “data subject”); A natural person is regarded as identifiable who can be identified directly or indirectly, in particular by means of assignment to an identifier such as a name, an identification number, location data, an online identifier or one or more special features that express the physical , physiological, genetic, psychological, economic, cultural or social identity of this natural person;
• ” Affected person ” means any identified or identifiable natural person whose personal data are processed by the data controller.
• ” Processing ” means any process or series of processes carried out with or without the help of automated processes in connection with personal data such as the collection, recording, organisation, ordering, storage, adaptation or modification, reading, querying, use , disclosure by transmission, dissemination or any other form of provision, comparison or linking, restriction, deletion or destruction;
• “ Restriction of processing ” the marking of stored personal data with the aim of restricting their future processing;
• ” Profiling ” means any type of automated processing of personal data that consists of using this personal data to evaluate certain personal aspects relating to a natural person, in particular aspects relating to work performance, economic situation, health, personal To analyze or predict the preferences, interests, reliability, behavior, whereabouts or relocation of this natural person;
• ” Responsible ” the natural or legal person, authority, institution or other body that alone or jointly with others decides on the purposes and means of processing personal data; If the purposes and means of this processing are specified by Union law or the law of the member states, the person responsible or the specific criteria for his appointment can be provided for in accordance with Union law or the law of the member states;
• “ Recipient ” means a natural or legal person, authority, institution or other body to which personal data is disclosed, regardless of whether it is a third party or not. Authorities that may receive personal data as part of a specific investigation according to Union law or the law of the member states are not considered recipients; the processing of this data by the named authorities is carried out in accordance with the applicable data protection regulations in accordance with the purposes of the processing;
• ” Third party ” means a natural or legal person, authority, institution or other body, apart from the data subject, the person responsible, the processor and the persons who are authorized to process the personal data under the direct responsibility of the person responsible or the processor;
• ” Consent ” of the data subject means any voluntary, informed and unambiguous declaration of will in the form of a declaration or other unequivocal affirmative action with which the data subject indicates that they are processing their personal data agrees.

Name and contact details of the person responsible for processing
This data protection notice applies to data processing by:

Responsible :

Daniela Roa Lagos (Einzelunternehmen)
LAMA Leather Goods
Großbeerenstraße 63A
10963 BERLIN
Germany

E-Mail: hola@lamaleathergoods.com

Our website is encrypted for security reasons (SSL or TLS encryption).

You can recognize an encrypted connection by the lock symbol in the browser line and the string “https: //” in the browser.

Collection and storage of personal data as well as the type and purpose of their use

When visiting the website

In principle, you can use our website without disclosing your identity. When you visit our website, the browser used on your device automatically sends information to the server on our website. This information is temporarily stored in a so-called log file. The following information is recorded without any action on your part and stored until it is automatically deleted:

• IP address of the requesting computer,
• Date and time of access,
• Name and URL of the file called up,
• Website from which access is made (referrer URL),
• Browser used and, if applicable, the operating system of your computer and the name of your access provider.

The data mentioned will be processed by us for the following purposes:

• Ensuring a smooth connection to the website,
• Ensuring comfortable use of our website,
• Evaluation of system security and stability as well as
• for further administrative purposes.

The legal basis for data processing is Art. 6 Para. 1 S. 1 lit.f GDPR. Our legitimate interest follows from the data collection purposes listed above. Under no circumstances do we use the data collected for the purpose of drawing conclusions about you personally.

In addition, we use cookies and analysis services when you visit my website. You will find more detailed explanations in Sections 5 and 7 of this data protection declaration.

When using our contact form

If you have any questions, we offer you the opportunity to contact us using a form provided on our website. It is necessary to provide a valid email address so that we know who sent the request and to be able to answer it. Further information can be provided voluntarily. It is up to you to decide whether you want to enter this data in the contact form.

The data processing for the purpose of contacting us takes place in accordance with Art. 6 Paragraph 1 Sentence 1 lit.

The personal data collected by us for the use of the contact form will be automatically deleted after your request has been dealt with.

When ordering via our website

You can either place orders as a guest via our website without registering, or register in our shop as a customer for future orders. Registering has the advantage for you that, in the event of a future order, you can log into our shop directly with your email address and password without having to re-enter your contact details.

Your personal data is entered in an input mask and transmitted to us and stored. When you place an order via our website, we first collect the following data, both in the case of a guest order and in the case of a registration in the shop:

• Salutation, first name, last name,
• a valid email address,
• Address,
• Telephone number (landline and / or cellular network)

This data is collected

• To identify you as our customer;
• To process, fulfill and process your order;
• For correspondence with you;
• For invoicing;
• To process any liability claims that may exist, as well as the assertion of any claims against you;
• To ensure the technical administration of our website;
• To manage our customer data.

As part of the ordering process, your consent to the processing of this data will be obtained.

The data processing takes place in response to your order and / or registration and is required according to Art. 6 Para. 1 S. 1 lit.

The personal data collected by us for the processing of your order will be stored until the statutory retention period expires and then deleted, unless, according to Article 6 Paragraph 1 Sentence 1 lit. and documentation obligations (from HGB, StGB or AO) are obliged to store them for a longer period of time or you have consented to storage going beyond this in accordance with Article 6 Paragraph 1 Sentence 1 Letter a GDPR.

Email newsletter

You can subscribe to our e-mail newsletter to receive information on current offers. The only mandatory information is your email address. All further information is voluntary and is used by us, for example, for a personal address. We use the so-called double opt-in procedure for sending the newsletter, ie you will only receive newsletter emails from us if you have expressly confirmed to us beforehand that you consent to the sending of the newsletter. When you register, you will first receive a confirmation email from us. In this mail there is a confirmation link, which you must actively click so that you will receive our e-mail newsletter in the future. By clicking on the confirmation link, you give us your consent for the use of your personal data in accordance with Article 6 (1) (a) GDPR.

When you register for the newsletter, we save your IP address entered by the Internet service provider as well as the date and time of registration. We do this in order to be able to trace a possible misuse of your e-mail address at a later point in time. The data collected by us when registering for the newsletter will only be used for the purpose of advertising via the newsletter.

Of course, you can unsubscribe from the newsletter at any time with effect for the future via the link provided in the newsletter, or by notifying the person responsible for data processing mentioned above. Further information on the possibility of unsubscribing can be found in the newsletter mail.

If you unsubscribe, we will delete your e-mail address from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration to inform.

Sending newsletters via MailChimp

We send our e-mail newsletters via “MailChimp”, The Rocket Science Group, LLC d / b / a MailChimp, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA (hereinafter: “MailChimp”) . We pass on your data to MailChimp on the basis of Article 6 (1) (f) GDPR when you subscribe to the newsletter. The transfer of the data serves our legitimate interest in sending an effective, secure newsletter system. Your data will be transferred to a MailChimp server in the USA and saved there. MailChimp uses the data to send the newsletter and to statistically evaluate the newsletter on our behalf. The e-mails sent contain so-called web beacons or tracking pixels for the evaluation. These represent one-pixel image files that are stored on our website. In this way it can be determined whether a newsletter message has been opened and which links may have been clicked. With the help of so-called conversion tracking, it can also be determined whether an action (e.g. purchase on our website) has taken place after clicking the link in the newsletter. From a technical point of view, the time of access, the IP address, the browser type and the operating system are recorded. The data is collected in a pseudonymised manner. There is no link with other personal data. This data is only used for statistical analysis of newsletter campaigns. The analysis results are used to improve future newsletters. If you would like to object to the data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter. We have concluded an order processing contract with MailChimp. In it, we oblige MailChimp to protect the data of our customers in the USA and not to pass them on to third parties. MailChimp is also certified under the US-European data protection agreement “Privacy Shield” and thus undertakes to comply with EU data protection regulations. Further information on data protection from MailChimp is available here:https://mailchimp.com/legal/privacy/

Transfer of data

Your personal data (name, delivery address) will only be passed on to third parties to the service partners involved in the execution of the contract, such as the logistics company commissioned with the delivery and the credit institute commissioned with payment matters, insofar as this is necessary for the delivery of the goods or is required for payment processing. The legal basis for forwarding the data is Article 6 Paragraph 1 Sentence 1 Letter b GDPR.

Passing on the email address and / or telephone number to shipping service providers

• e.g. DHL, DPD, GLS, Hermes, UPS

If you have given your express consent to the forwarding of your e-mail address and / or telephone number to the shipping service provider during the ordering process, we will pass this personal data on to the respective shipping service provider on the basis of Article 6 (1) (a) GDPR so that he can coordinate all details about the delivery (e.g. delivery date and place) with you. You can revoke your once given consent at any time with effect for the future against the above-mentioned person responsible for data protection or against the respective shipping service provider.

We work with external shipping partners to fulfil our contractual obligations towards our customers. Therefore, on the basis of Article 6 (1) (b) GDPR, we pass on your name and delivery address to our shipping partners exclusively for the purpose of delivering goods.

– PayPal

When paying via PayPal, credit card via PayPal, direct debit via PayPal or “purchase on account” via PayPal, we give your payment data to PayPal (Europe) S.à rl et Cie, SCA, 22-24 Boulevard Royal, L -2449 Luxembourg (hereinafter “PayPal”), continue. PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or “purchase on account” or “instalment payment” via PayPal. For this purpose, your payment data may be transmitted to credit agencies by PayPal on the basis of Article 6 (1) (f) GDPR .

PayPal uses the result of the credit check with regard to the statistical probability of default for the purpose of deciding whether to provide the respective payment method. The credit report can contain probability values (so-called score values). As far as score values are included in the result of the credit report, they are based on a scientifically recognised mathematical-statistical procedure. Address data, among other things, is included in the calculation of the score values. Further data protection information can be found in the PayPal data protection principles: https://www.paypal.com/de/webapps/mpp/ua/privacy-full

You can object to the processing of your data at any time by notifying PayPal. However, PayPal could still be authorised to process your personal data if this is necessary for contractual payment processing.

– Klarna

When you place an order in the webstore with Klarna Checkout as the choosen payment method, information about the products in the order (name, price, quantity, SKU) is sent to Klarna. When the purchase is finalized Klarna sends your billing and shipping address back to the webstore. This data plus an unique identifier for the purchase is then stored as billing and shipping data in the order in WooCommerce. 

Your personal data will not be transmitted to third parties for purposes other than those mentioned above.

We only pass on your personal data to third parties if:

• You have given your express consent in accordance with Art. 6 Para. 1 S. 1 lit.
• the transfer according to Art. 6 Para. 1 S. 1 lit.f GDPR is necessary to assert, exercise or defend legal claims and there is no reason to assume that you have an overriding legitimate interest in not disclosing your data,
• in the event that there is a legal obligation for disclosure in accordance with Art. 6 Paragraph 1 Clause 1 lit.
• this is legally permissible and required in accordance with Art. 6 Paragraph 1 Sentence 1 lit.

As part of the ordering process, your consent will be obtained for your data to be passed on to third parties.

Use of cookies

We use cookies on our website. These are small files that your browser automatically creates and that are stored on your device (laptop, tablet, smartphone, etc.) when you visit our website. Cookies do not cause any damage to your device and do not contain any viruses, Trojans or other malware.

Information is stored in the cookie that results in connection with the specific device used. However, this does not mean that we are immediately aware of your identity.

The use of cookies serves on the one hand to make the use of our offer more pleasant for you. We use so-called session cookies to recognize that you have already visited individual pages on our website. These are automatically deleted after leaving our site.

In addition, we also use temporary cookies to optimize user-friendliness, which are stored on your end device for a specified period of time. If you visit our site again to use our services, it is automatically recognized that you have already been with us and which entries and settings you have made so that you do not have to re-enter them.

On the other hand, we use cookies to statistically record the use of our website and to evaluate it for you in order to optimize our offer (see section 7). These cookies enable us to automatically recognize when you visit our site again that you have already visited us. These cookies are automatically deleted after a defined period of time.

The data processed by cookies are required for the purposes mentioned to safeguard our legitimate interests and those of third parties in accordance with Art. 6 Para. 1 S. 1 lit.f GDPR.

Most browsers accept cookies automatically. However, you can configure your browser so that no cookies are stored on your computer or a message always appears before a new cookie is created. However, if you completely deactivate cookies, you may not be able to use all the functions of our website.

Links to Third Party Web Sites

The links published on our website are researched and compiled by us with the greatest possible care. However, we have no influence on the current and future design and content of the linked pages. We are not responsible for the content of the linked pages and we expressly do not adopt the content of these pages as our own. The provider of the linked website is solely liable for illegal, incorrect or incomplete content and for damage resulting from the use or non-use of the information. The liability of those who only refer to the publication via a link is excluded. We are only responsible for third-party references if we are aware of them, i.e. also of any illegal or criminal content,

Use of social media

Analysis and tracking tools

The tracking measures listed below and used by us are carried out on the basis of Art. 6 Para. 1 S. 1 lit. With the tracking measures used, we want to ensure a needs-based design and continuous optimization of our website. On the other hand, we use tracking measures to statistically record the use of our website and to evaluate it for you in order to optimize our offer. These interests are to be regarded as legitimate within the meaning of the aforementioned regulation.

The respective data processing purposes and data categories can be found in the corresponding tracking tools.

Google Analytics

Data protection authorities require the conclusion of an order data processing agreement for the permitted use of Google Analytics. A corresponding template is  offered by Google at  http://www.google.com/analytics/terms/de.pdf .

For the purpose of the customised design and ongoing optimisation of our sites, we use Google Analytics, a web analytics service provided by  Google   Inc . (https://www.google.de/intl/de/about/) (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; hereinafter “Google”). In this context, pseudonymised usage profiles are created and cookies (see section 5) are used. The information generated by the cookie about your use of this website such as:

• Browser type / version,
• operating system used,
• Referrer URL (the previously visited page),
• Host name of the accessing computer (IP address),
• Time of the server request,

are transmitted to and stored by Google on servers in the United States. The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage for the purposes of market research and needs-based design of this website. This information may also be transferred to third parties if this is required by law or if third parties process this data on behalf of us. Under no circumstances will your IP address be merged with other Google data. The IP addresses are anonymized so that an assignment is not possible (IP masking).

You can prevent the installation of cookies by setting the browser software accordingly; however, we would like to point out that in this case not all functions of our website can be used to their full extent.

You can also prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing a browser add-on ( https: //tools.google.com/dlpage/gaoptout?hl=de).

As an alternative to the browser plug-in or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent Google Analytics from collecting data on this website in the future (this opt-out cookie only works in this browser and only for this domain, delete your cookies in this browser, you have to click this link again): Deactivate Google Analytics

Google LLC, based in the USA, is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU. You can find more information on how Google Analytics handles user data in Google’s data protection declaration: https://support.google.com/analytics/answer/6004245?hl=de

Further information on data protection in connection with Google Analytics can be found under the following link in the Google Analytics Help: https://support.google.com/analytics/answer/6004245?hl=de

Social media plugins

We rely on our website on the basis of Art. 6 para. 1 sentence 1 lit. f DSGVO social plugins social networks (eg Facebook, Twitter, Google+) to familiarise our company here on known. The underlying advertising purpose is to be regarded as a legitimate interest within the meaning of the GDPR. Responsibility for the data protection-compliant operation is to be guaranteed by the respective provider. We integrate these plugins using the so-called two-click method in order to protect visitors to our website in the best possible way.

Facebook

Social media plugins from Facebook are used on our website to make their use more personal. For this we use the “LIKE” or “SHARE” button. This is an offer from Facebook.

When you call up a page on our website that contains such a plugin, your browser establishes a direct connection with the Facebook servers. The content of the plug-in is transmitted directly from Facebook to your browser, which integrates it into the website.

By integrating the plugins, Facebook receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Facebook account or are not currently logged into Facebook. This information (including your IP address) is transmitted directly from your browser to a Facebook server in the USA and stored there.

If you are logged in to Facebook, Facebook can assign your visit to our website directly to your Facebook account. If you interact with the plugins, for example press the “LIKE” or “SHARE” button, the corresponding information is also transmitted directly to a Facebook server and stored there. The information is also published on Facebook for everyone to see.

Facebook can use this information for the purpose of advertising, market research and the needs-based design of Facebook pages. For this purpose, usage, interest and relationship profiles are created by Facebook, e.g. B. to evaluate your use of our website with regard to the advertisements shown to you on Facebook, to inform other Facebook users about your activities on our website and to provide other services related to the use of Facebook.

If you do not want Facebook to assign the data collected via our website to your Facebook account, you must log out of Facebook before visiting my website.

The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as your related rights and setting options to protect your privacy can be found in the data protection information, in particular the Facebook data guideline, which you can view under the following link: https: // www.facebook.com/about/privacy/

Instagram

Functions of the Instagram service are integrated on our website, which are offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. You can link the contents of our pages to your Instagram profile by clicking the Instagram button, provided you are logged into your Instagram account. In this way, the Instagram service can assign your visit to our website to your user account. As the provider of our website, we do not have any information regarding the content of the data transferred to Instagram, as well as the use of this data by Instagram itself. Further information can be found in Instagram’s privacy policy: https://help.instagram.com/155833707900388

Pinterest

On our website we use social plugins from the social network Pinterest, which is operated by Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA (“Pinterest”). If you call up a page that contains such a plug-in, your browser will establish a direct connection to the Pinterest servers. The plug-in transfers log data to the Pinterest server in the USA. The log data could contain your IP address, the address of the websites visited, browser type and settings, date and time of your request, your way of using Pinterest and cookies.

Further information on the scope, purpose and further processing and use of the data by Pinterest, as well as your related rights and options for protecting your privacy, can be found in Pinterest’s data protection information available at: https://about.pinterest.com/de/privacy- policy

Google Maps

We use Google Maps (API) from Google LLC., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”). Google Maps is a web service for displaying interactive (country) maps in order to visually display geographic information. When you use this service, you will be shown our location and any journey will be made easier.

When you call up those sub-pages in which the Google Maps map is integrated, information about your use of our website (such as your IP address) is transmitted to and stored by Google on servers in the United States. This happens regardless of whether Google provides a user account that you are logged in to or whether there is no user account. If you are logged in to Google, your data will be assigned directly to your account. If you do not wish to be assigned to your profile on Google, you must log out before activating the button. Google saves your data (even for users who are not logged in) as usage profiles and evaluates them.

You have the right to object to the creation of these user profiles, although you must contact Google to exercise this right. Google LLC, based in the USA, is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU.

If you do not agree to the future transmission of your data to Google as part of the use of Google Maps, there is also the option of completely deactivating the Google Maps web service by switching off the JavaScript application in your browser. Google Maps and thus also the map display on this website can then not be used. You can view Google’s terms of use at http://www.google.de/intl/de/policies/terms/regional.html. The additional terms of use for Google Maps can be found at https://www.google.com/intl/de_US/help/terms_maps.html. You can find detailed information on data protection in connection with the use of Google Maps on the Google website (“Google Privacy Policy”):http://www.google.de/intl/de/policies/privacy/

Google Web Fonts

Our website uses so-called web fonts from Google LLC., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA for the uniform representation of fonts

(“Google”). If you call up a page, your browser will load the required ones

Web fonts in your browser cache to display texts and fonts correctly.

To do this, your browser must connect to the Google servers. This gives Google knowledge that our website has been accessed via your IP address. The use of Google Web Fonts takes place in the interest of a uniform and appealing presentation of our online offers, which represents a legitimate interest on the basis of Art. 6 Para. 1 lit.f GDPR. If your browser does not support web fonts, a standard font will be used by your computer. Google LLC, based in the USA, is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU. You can find more information about Google Web Fonts at https://developers.google.com/fonts/faq and in Google’s privacy policy: https://www.google.

Affected Rights

You have the right:

• to request information about your personal data processed by us in accordance with Art. 15 GDPR. In particular, you can obtain information about the processing purposes, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, the existence of a right to correction, deletion, restriction of processing or objection, the existence of a The right to lodge a complaint, the origin of your data, if it was not collected from me, as well as the existence of automated decision-making including profiling and, if necessary, meaningful information on their details;
• in accordance with Art. 16 GDPR, to immediately request the correction of incorrect or incomplete personal data stored by us;
• to request the deletion of your personal data stored by us in accordance with Art. 17 GDPR, unless processing to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims is required;
• In accordance with Art. 18 GDPR, to demand the restriction of the processing of your personal data if you dispute the correctness of the data, the processing is unlawful, but you refuse to delete it and we no longer need the data, but you need it to assert or exercise it or you need to defend legal claims or you have lodged an objection to the processing in accordance with Art. 21 GDPR;
• in accordance with Art. 20 GDPR, to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request the transfer to another person responsible;
• to revoke your consent given to us at any time in accordance with Art. 7 Para. 3 GDPR. As a result, we are no longer allowed to continue the data processing based on this consent in the future
• to complain to a supervisory authority in accordance with Art. 77 GDPR. As a rule, you can contact the supervisory authority of your usual place of residence or work or our company headquarters.

Right to object

If your personal data are processed on the basis of legitimate interests in accordance with Art. 6 Para. 1 S. 1 lit.f GDPR, you have the right to object to the processing of your personal data in accordance with Art. 21 GDPR, provided there are reasons for doing so which arise from your particular situation or the objection is directed against direct mail. In the latter case, you have a general right of objection, which we will implement without specifying a particular situation. If you would like to make use of your right of objection, it is sufficient to send an email to the email address of the person responsible for data processing.

Data security

We use the widespread SSL (Secure Socket Layer) method in conjunction with the highest level of encryption supported by your browser when you visit our website. As a rule, this is a 256-bit encryption. If your browser does not support 256-bit encryption, we use 128-bit v3 technology instead. You can tell whether an individual page of our website is transmitted in encrypted form by the closed key or lock symbol in the lower status bar of your browser.

We also use suitable technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction or against unauthorized access by third parties. Our security measures are continuously improved in line with technological developments.